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We rely on the pre-verbal language of aesthetics to sense our environment before we can think. We are naturally attuned to beauty because we innately know it represents a higher possibility of worthwhile information.

When business hinges on the user experience and how products make people feel, success or failure is often a matter of taste. But only when one understands taste as intuitive knowhow, not subjective preference.

Making something new doesn’t happen by magic. An irresistible itch has to be scratched, love has to be found. An accidental essay about the missing triggers in the creative process, inspired by my years of collecting soul 45s.